EXSite.pl - Portal ze wszystkim Mamy tutaj wszystko

Przypomnij hasło X

Packaging the Brand [Eng]

Dodał: latyczak 4 Marzec 2012 19:56

Packaging the Brand [Eng]

Packaging the Brand [Eng]

Packaging the Brand [Eng]
Packaging the Brand by: Gavin Ambrose, Paul Harris
Av.a P.ub.lis,hi.ng (2011) | ISBN: 2940411417 | 538 pages | PDF | 25 MB

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

About the Authors

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Packaging the Brand [Eng]
Uwaga! Linki nie zakodowane tylko dla zarejestrowanych użytkowników!

Nie masz konta? Zarejestruj się za darmo!
Links are not encoded only for registered users only! Plese login or register!

Zobacz inne moje newsy na EXSite.pl

Użytkownik VIP


#1 | Dodany: 5 Marzec 2012 08:55

Uszkodzone archiwum! :-(
Użytkownik VIP


#2 | Dodany: 5 Marzec 2012 12:07

Niestety uszkodzone!


Jeżeli chcesz skomentować artykuł musisz być zarejestrowany na stronie.